Obrazur, a specialized logo and visual identity designer based in Ukraine, recently unveiled their sleek branding for Westerico, an American logistics company. Drawing inspiration from the dynamic world of transport and logistics, Obrazur meticulously crafted each element of the logo with the aim of encapsulating the essence of the company’s values.
Designing the Emblem
“In our quest to visually encapsulate the very essence of Westerico’s brand identity, we embarked on creating a captivating logo that serves as a symbol of the company’s core values,” stated Obrazur. Their goal was to develop a design that not only conveys speed, reliability, and power but also resonates with the target audience on a deeper level.
Comprehensive Design Solution
Obrazur’s design solution extended beyond the logo to encompass various corporate elements. This included stationery, packaging, vehicle livery design, corporate uniforms, merchandise, website design, and even flags. Each aspect of the branding was meticulously crafted to ensure consistency and coherence across all touchpoints, reflecting Westerico’s commitment to excellence in logistics.
