Philadelphia-based designer Lucy Price spearheaded a vibrant brand refresh for a local educational institution, Friends’ Central School. Rooted in Quaker Values, the school’s ethos centers on the notion of “We Go Further,” symbolizing a dedication to academic excellence and the cultivation of courage in every student.
Typography and Photography: Crafting Visual Narratives
At the heart of the brand refresh lies a strategic integration of typography and photography, serving as catalysts for creative expression. Typography choices are deliberate, reflecting the school’s ethos and values, while photography captures the essence of student experiences. Through innovative design techniques, such as overlapping imagery and graphics along an xy axis, collateral materials transcend traditional boundaries, offering dynamic and immersive narratives.
Embracing Quaker Values: A Commitment to Excellence
Friends’ Central School’s brand identity is more than just visual aesthetics; it embodies the core principles of Quaker Values and the institution’s mission. By infusing design elements with Quaker tenets of integrity, community, and equality, the brand becomes a tangible representation of the school’s commitment to fostering holistic growth and academic achievement.
Engaging Layouts: Dynamic and Interactive Experiences
The brand refresh extends beyond static imagery to create dynamic and engaging layouts that reflect the multifaceted nature of student experiences. Through the strategic use of overlapping elements and interactive design principles, collateral materials invite exploration and interaction, fostering deeper connections between the audience and the school’s brand narrative.
In essence, Lucy Price’s dynamic brand refresh for Friends’ Central School not only revitalizes the institution’s visual identity but also reinforces its core values and commitment to excellence. By seamlessly integrating typography, photography, and innovative design techniques, the brand becomes a powerful vehicle for storytelling, encapsulating the unique spirit and ethos of the school community.
