Indiesalon embarked on a pioneering journey with LADOR, a distinguished Korean hair product brand, to realize the vision of their inaugural flagship store. Tasked with creating a haven where patrons could luxuriate in hair care services, Indiesalon conceptualized a space infused with LADOR’s ethos of comfort and home.
The Comfortable LADOR House
Central to the design narrative is the notion of a “comfortable LADOR house,” where the embrace of curves defines the client experience. This concept materializes through architectural elements such as the sky blue bath cube and the oasis table, each meticulously placed to reflect LADOR’s brand identity and philosophy.
Integrating Brand Identity
The bath cube, spanning the store’s expanse, serves as a visual anchor, embodying LADOR’s essence and inviting exploration. Positioned at the convergence of the house’s curvature and the bath cube is the oasis table, strategically placed to guide visitors seamlessly through the space, fostering a cohesive journey of discovery.
Enhancing Client Experience
Mindful of the store’s accessibility, Indiesalon addressed the challenge of its concealed entrance by blurring the boundary between interior and exterior spaces. Elevating the concrete floor to external height, they orchestrated a seamless transition, drawing passersby’s gaze inward and facilitating a natural flow of clientele. The installation of an outdoor shower room, adjacent to the bath cube, further intrigues visitors, enticing them to embark on a sensory journey before entering the store.
Residential Ambiance
Efficiency meets elegance as Indiesalon meticulously crafts an interior reminiscent of a residential sanctuary. The oasis table, positioned prominently at the entrance, serves as a focal point, adorned with drawers laden with LADOR’s offerings. Fluid curves guide patrons through the space, while product displays atop the table and sinks evoke a sense of familiarity, blurring the line between retail and domestic realms.
Salon Chic
Continuing the narrative, clients are ushered into the perfumer’s room, characterized by sleek black window frames and delicate metal accents. Symmetrically arranged booths exude an air of European sophistication, reminiscent of a lavish mansion’s salon and lounge. The interplay of wall-bearing wings further amplifies the store’s concept of embracing blue, offering a multidimensional experience that resonates with LADOR’s identity.
Immersive Brand Experience
As visitors traverse the space, the journey culminates in the bath cube, a sanctuary where LADOR’s products come to life. Here, clients engage their senses, immersing themselves in a sensory oasis complete with a custom-made sink, a DP bathtub, and an outdoor shower space. It’s a testament to Indiesalon’s dedication to crafting a holistic brand experience that transcends mere retail.
In the LADOR Seongsu Store, Indiesalon has redefined the concept of a flagship destination, seamlessly blending architectural innovation with brand ethos. From the welcoming embrace of the oasis table to the sensory immersion of the bath cube, every element converges to create a space where comfort, luxury, and style converge in perfect harmony.
