The refurbishment project for the MKR multilabel shop in Seville was initiated to reorganize and reimagine the existing retail space, which was characterized by its lack of structure and compliance with regulatory standards.
Innovative Spatial Design
Central to the redesign is the insertion of a helicoidal stair at the intersection of the basement and ground floors. This helix serves as a pivotal element, facilitating a seamless 90-degree rotation between the two levels, creating a dynamic spatial configuration.
Curvilinear Displays
The positioning and form of the stair dictate the layout of two prominent display stands, distinguished by their curved profiles of varying heights and diameters. These stands provide internal concavity, offering an elegant showcase for the diverse range of products.
Achieving Cohesion
In addition to spatial reorganization, the project aims to instill uniformity and coherence in the exhibition and sales space. A continuous vertical aluminum foam lining is introduced to achieve a contemporary and cohesive aesthetic. Aluminum, in its various forms and textures, predominates as the primary material, contributing to a unified visual identity.
Materiality and Consistency
Aluminum, utilized in laminated, extruded, and molten forms, is employed throughout the space to create a consistent and modern ambiance. The flooring, composed of large stainless steel pieces, complements the aluminum elements, providing a neutral backdrop that accentuates the showcased clothing.
Empowering the Apparel
By establishing a harmonious and neutral backdrop, the revitalized MKR store places the focus squarely on the apparel. The minimalist design approach allows the clothing, with its diverse shapes and colors, to take center stage, creating a compelling and immersive shopping experience.
Conclusion: Transforming Retail Spaces
The MKR Store in Seville, revitalized by Guillermo Vázquez Consuegra, exemplifies the transformative potential of thoughtful spatial design. Through innovative interventions and a commitment to cohesion and consistency, the project breathes new life into the retail environment, elevating the customer experience and enhancing the visibility of the showcased merchandise.
