In the vibrant Dongshankou area of Guangzhou, renowned for its appeal to stylish youth, an old Western-style house, bearing the mark “1931,” seemed to resonate magically with the vintage essence of MASONPRINCE, leading to the establishment of the brand’s inaugural brick-and-mortar store. The store’s vintage sports style stands in stark contrast to the futuristic aesthetic of THE GOD PRACTICE, creating a visually captivating juxtaposition. TOMO Design collaborated with MASONPRINCE to translate this fashion philosophy into a captivating retail space that transcends temporal boundaries.
Bridging Past and Future
TOMO Design embarked on a journey to create a narrative that defies conventional time constraints, incorporating elements of design that evoke a sense of timelessness. The concept revolves around an interrupted timeline, aiming to transcend the present and establish a dialogue between the past and the future. By intertwining different time periods, the design encapsulates the brand’s ethos and creates a multi-dimensional time-space realm within the MASONPRINCE universe.
Blurring Boundaries
The store’s spatial layout blurs the boundaries between past and present, with elements like a green gradient transparent glass acting as a visual barrier between reality and fiction. This blurred boundary serves as a canvas for exploration, inviting visitors to navigate through a mysterious labyrinth of time and imagination. As visitors immerse themselves in the MASONPRINCE universe, they encounter the uncertainty and impact of traversing temporal boundaries.
Narrative Journey
The narrative journey begins at a bus station where the order of time is disrupted. MASONPRINCE posters, resembling bus station advertisements, set the stage for a journey through time. Visitors encounter “WORK IN-25:00MP,” an exploration of the 25th hour in a day unique to MASONPRINCE, symbolizing the overlapping time dimensions of the future and the present. The design seamlessly integrates elements from different time periods, creating a dynamic and immersive experience for visitors.
Spatial Exploration
The store’s interior unfolds as a series of spatial scenes, each representing a distinct aspect of the MASONPRINCE universe. From the superhuman foyer to the retro office and workshop show stand, every space tells a story of juxtaposition and contrast. Vintage elements blend seamlessly with modern design, creating an atmosphere where imagination knows no bounds.
Conclusion: A Unique Experience
MASONPRINCE Store by TOMO DESIGN offers visitors a unique and immersive experience that transcends traditional retail environments. By embracing the concept of an interrupted timeline, the design creates a spatial narrative that celebrates the brand’s values and fosters a sense of curiosity and exploration. TOMO Design’s innovative approach to retail design exemplifies the power of design to evoke emotion, challenge perception, and create unforgettable experiences.
